Trade

Companies in this business unit sell installation, sanitary, fastening and assembly materials, garden products, power tools, and hand tools. The range also includes furniture fittings for specialist stores and retailers as well as products for DIY stores and discount stores.

• Strong focus on branded products and customers’ own brands
• Sophisticated shelf and packaging systems
• Special solutions tailored to customer needs and requirements
• Expansion of e-commerce and digitalization, differentiation from the competition by using multi-channel solutions
• Investment in IT infrastructure and forward-looking technologies such as electronic shelf labels and mobile coupons
• Own social media channels with videos and information on new articles as well as tips on product applications
• Customer segmentation for optimum and targeted customer support and contact
• Reduced packaging variety in the interest of sustainability